Once again we’re here with our #Sincerestats. November was great, we completed a full translation to english, had conversations with our first 500 users and learned a lot about how we could make Eva better.
When we started this journey our goal for end of the year was to reach the first 500 users.
With our November figures (500 users) we changed the end of the year goal to 1200 users. Wanting to not fall short in our aspirations it looks like we were too confident, and we missed our target for 200 users. Every one of the thousand people we interacted with, however, counted.
We’ve looked at your questions and at the bugs we forced you to face and we keep learning and improving with you every day. We send you a thousand thank you’s.
Some users unsubscribed, too. Journaling is not for everybody and a lot of people that checked Eva out of curiosity dropped as well. 450 users stayed with us, and we have set as a goal not only keeping them but getting back to 1000 active subscriptions in the next few weeks.
Is the drop of growth speed and the opt-out wave a bots4health thing, or did your chatbots also see lower figures for December?
Confession: I have been terrible at promoting Eva in the last half of the month. The reason has been an international move just before the holidays, and a lack of stable internet to participate on discussion boards, tweet and post on facebook. One of my goals for December is to keep those peaks of new users through the month. Maybe it’s time to spend my first euro in marketing?
That’s an area to explore, but absolute user numbers, everybody knows this, are the wrong metric. Lets look at active users.
We had over 100 daily active users on average, with peaks after broadcasting campaigns. You can see the peaks in active users in blue and the broadcasting activity in red corresponding to the broadcasting of the meals feature announcement, the medical research we published to justify conversational interfaces in health or the holiday greetings.
Very noticeable is the drop in the number of users reached through our broadcasts – this has to do with better message targeting and respecting the new facebook messaging rules. Notice the number of users interacting with the messages (in green) is not affected by the change of denominator. That’s good news for us.
Plans for January
Our goal for January is to focus on increasing the number of interactions. We think we can achieve this by generating more frequent, more relevant interactions, using not only journaling reminders but also providing short tips to make our users’ days better: quick healthy snacks, 10 repetitions of a cramp relieving exercise or a mood raising youtube video.
In January we will drop the shop. With only 31 clicks on product referral links we don´t think this is a function worth exploring at the moment and we decided to leave the quest for monetisation at the moment to focus on the generation of value through content and experience of use.
We trust providing a better experience will keep you coming back. Increasing the number of users who regularly journal will give us the data we need to define our mood algorithm. But that’s another story.
Make every day count.